With an unending barrage of mixtapes and songs impressive even by today’s standards, Rich The Kid proved this point time and time again since 2013. Attracting a rabid fan base, he would be profiled by everyone from Forbes, High Snobiety, and Billboard to Complex, XXL, and more. Constantly creating, he collaborated on full mixtapes with the likes of Migos [Streets on Lock 1-4] and iLoveMakonnen [Whip It] and cut tracks alongside Wiz Khalifa, YG, Young Thug, and more, claiming his place among hip-hop’s modern vanguard. Along the way, he signed to Quality Control/300 Entertainment via joint venture with his own Rich Forever label.
Influenced by everyone from T.I. and Andre 3000 to 50 Cent and Nas, he began feverishly recording and releasing music on the internet. In 2013, his track “Jumpin’ Like Jordan” blew up virally online. Migos, Yo Gotti, and French Montana all hopped on remixes, and Rich The Kid’s profile dramatically rose. It inspired millions of loops on Vine and turned all eyes towards the rapper.
Culminating a flurry of creativity, he reached a watershed moment with 2016’s mixtape Trap Talk. The single “Plug” [feat. Kodak Black & Playboi Carti] racked up 4 million Soundcloud plays in just two months. “It’s about everything I did with music,” he continues. “I did it all just off building relationships, and doing things on my own. If I could do this by myself, I can get anything done. I’m the plug.”
Elsewhere on Trap Talk, he lights up the verses during “Real Deal” alongside Migos and his Rich Forever artist Famous Dex. “Routine Rouge” places his signature style between quality features courtesy of PARTYNEXTDOOR and Ty Dolla $ign. “911” ignites one of his most urgent chants yet with smoking cameo from Ty.
With his 2016 Rich Than Famous project on the horizon, everything will continue to amplify and expand for Rich The Kid. “When my next project drops, you’re going to hear bigger records,” he continues. “That’s always the deal. I’m going to keep getting bigger.”
At the same time, he offers an escape all his own to listeners everywhere. “My music is excitement,” Rich The Kid leaves off. “Turn up and have fun to it. It’s all about having a good fucking time.”
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